To Gently Persuade

If you are trying to sell products, virtually or otherwise, you are in the business of persuasion. What is persuasion? It is the act of getting someone else to do something that is a bit out of their usual comfort zone. Of course, this is usually the case when you are trying to get someone else to part with their hard earned cash. You have to make them see that the whole point of their existence would be lacking if they are without your product. You have to create or show the actual benefit of your product.

People usually respond to one of three basic modes of persuasion:

· Emotional - This goes back to the idea of making your customer feel as if their world will end if they do not purchase your product or service, right now, today!
· Logical – This is when you appeal to your customer’s sense of what is valuable to them. They are actually able to see how this product will benefit their lives.
· Credibility – This is the one that makes even the bravest newbie cringe, the need to be a credible voice about the product. Never fear this can be accomplished by gaining actual knowledge of the product and even better, being a satisfied customer yourself.

The art of persuasion is as old as begging your mother for just one more cookie, you can and will be able to do this! I actually use the products from Berry Tree and Nutronix, so I can relate how I feel about them in a positive way. I have found that appealing to the customer on a human to human basis works best for me. Everyone is a potential customer who either wants to use your products or wants to make extra money; they just don’t know it yet.


See you later...